Target Audience - Social Networking!

We are lucky enough to have an artist with a quite established status in the local music industry. Pryce Oliver already has his own website and facebook profile, twitter account, soundclound account & a youtube account. He has a reasonably sized fanbase. Also with increasing interest in Dance genre by the public, there is a great potential for his music to become well-known in a short period of time.

I collected some screen captures from his existing accounts
to get an idea of what the target audience may be. By that, I mean,
what age group is his music targeting and what kind of an audience listens to dance music?

Information provided by facebook:

Twitter followers: 

                                     
Instantly we can see that the age group most interested in this kind of music & our artists are adults aged from 25-34 years old. This is perfect because our initial ideas for the music video for one of his songs are touching quite serious, grown up subjects such as jealous, relationships, betrayal and drug and alcohol use. This information will help us narrow down what we want to include in our music video and what kind of scenes, themes and concepts can we include so that we target the above type of audience successfully.