Institutions, Marketing And Strategy

Institutions, Marketing And Strategy on Prezi

I created a collage of visuals and images that represent the promotional campaign for my artists new album release and some of the marketing methods I would use such as:

• social networking sites (facebook, twitter, myspace and soundcloud) - posting messages about the new album release on these sites would encourage people to purchase the album when released. 
• Singles and songs featured on other albums - my artist has already released singles and featured on other artists tracks, the use of posters and wallpapers promoting this helps expand his fan base
• Billboards - even though this is an old method for marketing it is still effective
• Album signings - offering the fans a album signing may encourage more people to buy the album and meet the artist up close in person 
• Live performances and tours - this is essential in our promotional campaign we would like a bigger audience to watch our artist live
• Artists personal website - this allows fans or researchers to find information about our artist and also it will include the release date of the latest album  
• Merchandise - can help create an image, style or fashion for the artist bringing in different types of people from other genres of music. 
• Pop-ups and ringtones - these online advertisements are useful as they grab peoples attention when unexpected.