Visual Style Mood Board

 

^moodboard 1 = by Magg.

^ This is our visual style for most of the video. 

The dim lighting effect & the dominating blue shades of the video give it that sort of old film effect as well the grotty, dirty feel to it, which I'm aiming to achieve with appropriate camera techniques & after-effects when editing in our video. There is a lot of reasons why I thought this visual style would be perfect for our video, some of them include:

* It symbolises the impurity of the girl (Sarah) 

in the video, impurity in their relationship & "dirty" lifestyle.

* It makes it look rough, just as our character's relationship is & lifestyle as well.

Moodboard 2 = by Adam.

Night Club

This is the visual style of the rest of the scenes in our video in the nightclub location 

Colours - Bright, Fluorescent, Abstract, Psychedelic to create the atmosphere of a night club
Lighting - Dark, Dirty, Pictoral
Visual - Distorted, Blurred, Out Of Focus this will relate to the drug use or drinking from the character as it intensely affects his vision.

Other Locations
Colours - Washed Out, Blues, Browns, Reds And Romantic Colours
Lighting - Dim, High Exposure
Visual - Natural

Institutions, Marketing And Strategy

Institutions, Marketing And Strategy on Prezi

I created a collage of visuals and images that represent the promotional campaign for my artists new album release and some of the marketing methods I would use such as:

• social networking sites (facebook, twitter, myspace and soundcloud) - posting messages about the new album release on these sites would encourage people to purchase the album when released. 
• Singles and songs featured on other albums - my artist has already released singles and featured on other artists tracks, the use of posters and wallpapers promoting this helps expand his fan base
• Billboards - even though this is an old method for marketing it is still effective
• Album signings - offering the fans a album signing may encourage more people to buy the album and meet the artist up close in person 
• Live performances and tours - this is essential in our promotional campaign we would like a bigger audience to watch our artist live
• Artists personal website - this allows fans or researchers to find information about our artist and also it will include the release date of the latest album  
• Merchandise - can help create an image, style or fashion for the artist bringing in different types of people from other genres of music. 
• Pop-ups and ringtones - these online advertisements are useful as they grab peoples attention when unexpected. 

Risk Assessment

Before filming on location it is essential that you create a risk assessment for safety issues, this is a plan of what actions will be taken if their is a risk on site. It includes the different hazards you may face and how dangerous the hazard is, the people it could affect and who will take action and when on the day of filming.

Assets List

Creating an assets list is good to plan out your day of filming as you have a list of equipment, props and costumes. This avoids delay when it comes to shooting on the day and so me and my partner are fully prepared to make our video with no mistakes.

Things I need to bring:

• Video Camera
• Video Tape
• Camera Charger
• Tripod
• Lighting 
• Make-Up
• Strobe Lights
• Empty Alcohol Bottles
• Laptop 
• Laptop Charger
• Hair Products
• Money

Kieran: 

• Jeans
• Shirt
• Shoes

Connie: 

• Heels
• Dress
• Lipstick 
• Hair Straighteners

Test Shots - Main Characters.

Main Characters in our story line:
Sarah: Connie Ball.
John: Kieran Hanks-McComas.

I took pictures of the two main characters in our storyline to show who the actors are, and their relationship.
It is important that the actors get on with each other during the shoot because our story line requires the actors to trust each other and be comfortable with each other. We are quite lucky as our actors are in a relationship personally and acting out the story in our music video should not be too hard for them.